Why Text Messaging is Critical for Effective Client Communication and How To Do It Legally (Canada)

Pre-recorded content not eligible for CEUs
12 Mar 2019
2:00 pm

Why Text Messaging is Critical for Effective Client Communication and How To Do It Legally (Canada)

Text messaging a cheap, simple and unintimidating technology used by almost everyone. In fact, recent data from Pew Internet shows 98% of people under the age of 50 texts regularly. As people drop their landlines and switch to cell phones, text messaging is the most reliable way to elicit a near-immediate response from your clients.

If you work with people in poverty or those who struggle financially, chances are text messaging is the only communication channel open to them. If you’re not sending text messages to this audience, it’s very difficult to reach them.

However, since text messages are sent over publicly accessible networks, they are not considered “secure” in that the contents of an intercepted message is unencrypted. This raises privacy concerns and for those operating in the U.S., worries about a HIPPA violation. The good news is that text messaging can be used for client communication and be fully HIPPA compliant in certain circumstances.

This session will teach you why you must use text messages to reach your audience effectively in 2019 and beyond as well as explain how to do it legally.

Learning Objectives

  • Why communicating with your audience with simple text messages is vital in 2019 and beyond.

  • How text messaging can be used in compliance with HIPPA and other similar laws.

  • How specialized platforms can save you money, protect your client’s expectations of privacy, improve your communication efficiency, keep centralized archives of all messages,

    limit the liability of you and your organization by allowing administrative oversight of internal messaging and more.

*This session is pre-recorded and not eligible for ceu credit.